Manufacturer in retailer initiative to tackle underage sales

Imperial Tobacco says that its business inAustraliais helping to tackle youth smoking with an initiative to remind retailers of the rules that are in place to avoid underage sales.

In a note posted on its website, the company said that the nationwide campaign had involved internal briefings with sales teams, and retailer engagement designed to ensure that the issue of youth access to tobacco products was fully understood.

“The campaign was very successful and served as a timely reminder of the law as well as reinforcing the retailer’s responsibility,” said Gary Dickson, regulatory affairs manager,Australia.

“In addition a good deal of useful information was provided for the retail trade to assist them in dealing with consumers.

“One territory manager told us the retailer engagement materials have further enhanced our reputation for being the leading FMCG company.”