First private label brand of electronic cigarettes launched

Los Angeles-based Safecig and the Seminole Tribe of Florida Inc. yesterday launched Seminole Unconquered, which is said to be the first private label brand of electronic cigarette and cigar products.

The products will be sold in Seminole Smoke Shops, at Seminole & Hard Rock Casinos, and online.

The launch of the Seminole electronic vaping products has been timed to coincide with the midyear conference of the National Indian Gaming Association (NIGA), which is being staged now, September 18 and 19, at the Seminole Hard Rock Hotel & Casino,Hollywood.

Seminole electronic cigarettes in five flavors are being made available in brightly-colored packs that feature a stylized image of a Seminole Indian poling a dugout canoe across still water. The five flavors are Classic, Menthol, Traditional, Columbian andTrinidad. Each pack will contain three disposable electronic cigarettes, which are said to be equivalent to nearly three packs of traditional cigarettes.

Seminole Unconquered Cigars are being made available in three cigar flavors and are packaged in either a cigar tube or in a collector’s box including a cigar tube, and come with interchangeable mouthpieces and ash tips. The three flavors are Chairman™, President™ and Representative™.  Each cigar is said to be the equivalent of 10 tobacco cigars.

In conjunction with this new private label partnership, Safecig will be showing its new Aurora™ line of disposable electronic cigarettes and cigars in partnership with Seminole. These are said to be ‘incredibly lightweight’ and to offer about 120 puffs; or almost a full pack of tobacco cigarettes. The disposable cigars offer nearly 1,000 puffs each.

Aurora electronic cigarettes come in singles and three-packs, and the cigars come in singles or a box set.