Imperial Tobacco’s business in Ireland has won a retail trade award for demonstrating outstanding excellence in sales and marketing.
John Player was named ‘Branded Supplier of the Year – Non food’ at Checkout magazine’s annual FMCG (fast moving consumer goods) awards.
The John Player team fought off strong competition from the likes of the Irish National Lottery and Reckitt Benckiser to win the number one spot.
The awards recognise retail excellence in areas such as new product development, best-in-class merchandising and sales support.
“As the awards are judged by a panel of top retailers and marketing experts, this shows a strong level of recognition from our customers and indeed our competitors,” said Carmel Balala, trade marketing managerIreland.
“This is just reward for all the effort and dedication of the Sales & Marketing team at John Player.”