The Asian Forum on Corporate Social Responsibility (AFCSR) has conferred on ITC the AIM Asian CSR Award in recognition of ITC’s contribution to the creation of ‘sustainable livelihoods and fostering economic growth in rural communities in India’, according to a note posted on ITC’s website.
‘ITC won the award in the Governance and Society category for adopting the Triple-Bottom-Line model, which focuses on augmenting economic, social and environmental capital,’ the note said. ‘ITC was also recognised for designing innovative social investment programmes that are integrated into its business models and support competitive value chains, encompassing the weaker sections of society. ITC’s businesses and value chains support more than 5 million livelihoods.’
The awards were presented byThailand’s deputy prime minister, Kittiratt Na-Ranong, at an event held on Friday inBangkok.
“Recipients of the AIM Asian CSR Awards demonstrate leadership, sincerity, and commitment in incorporating ethical values, compliance with legal requirements, respect for individuals, involvement in communities, and protection of the environment into the way they do business,” said Professor Felipe B. Alfonso, conference director of AFCSR 2012.
“It is our belief that CSR can only be truly sustainable when it is integrated into the company’s business model and is considered as fundamental to its business strategy, and we hope that through the Asian CSR Awards, we are providing the private sector across the region with examples of best practices.”