• November 13, 2024

Forest Christmas card is a cracker

Forest’s Christmas card this year combines its usual festive cheer with a light-hearted, seasonal dig at the proponents of plain packaging.

The card shows a pile of wrapped presents roasting round an open fire, two of which bear the message ‘Hands off our presents’, a warning that echoes the organization’s high-profile ‘Hands off our packs’ campaign.

And the back of the card shows a Christmas cracker with a message that could have been read straight from a cracker joke: ‘Plain packaging?’; ‘They must be crackers’. Come on, altogether: “Groan”.