Happy virtual New Year

It is highly unlikely that you will be able to get your hands on a bottle of Aalborg Jule Akvavit in time to welcome in the New Year; so here, courtesy of Iggesund Paperboard, is a picture of one, which might bring some virtual cheer.

In fact, Aalborg Jule Akvavit is a Christmas aquavit that has been produced by the Danish distiller, Danske Spritfabriker (now owned by France’s Pernod Ricard), for the past 31 years, and that is now sold in numbered bottles to underline its limited edition status.

For the second year in a row Aalborg Jule Akvavit has been packaged in a carton made of Invercote from Iggesund Paperboard. Last year the Danish company chose to use Invercote Duo Metalprint, while this year it went with Invercote Duo Aluprint.

The converters are Frontpac, of Lund, Sweden.

‘This year’s edition of Jule Akvavit comes in a new and beautiful blue bottle of a unique design,’ said Iggesund Paperboard in a press note. ‘The elegant shape was inspired by the aquavit itself and is called “The Drop” in an obvious reference to the liquid’s clear drops.

‘Pernod Ricard says Jule Akvavit has become a highly prized collectors’ object around the world. The company receives many phone calls all through the autumn from would-be purchasers who are impatient to see what the latest bottle will look like.’