Maxim design aims for one big impact

KT&G is putting one million limited-edition packs of its The One Impact cigarette on the market for a four-week period, according to a story in The Korea Herald.

The outer packaging of The One Impact Maxim Edition was designed in collaboration with Maxim, said to be the world’s best-selling men’s monthly magazine.

The aim is to attract young adult male smokers in their 20s and 30s, who comprise about 70 per cent of The One Impact sales.
This is the first limited-edition version of The One Impact brand, which was launched in 2011 as a low-tar (1.0 mg) product and which is available in five permanently-available versions.

The One Impact Maxim Edition, which also delivers 1 mg of tar, sells for the same price as regular versions of the brand: Won2,500 per pack.