Iggesund inspires in Japanese too

Iggesund Paperboard’s magazine, Inspire, which aims to convey inspiration about paperboard, paperboard packaging and design, is now available also in Japanese.

Inspire, which has a print run of almost 20,000 copies and which is distributed around the world, was published already in Swedish, English, French, German and Mandarin. But the current issue, now being distributed, is also in Japanese.

“Japan’s intricate packaging tradition and great interest in design makes it highly interesting for us to increase our presence there,” says Carlo Einarsson, director market communications at Iggesund Paperboard.

Iggesund said that it had been distributing its products in Japan for many years through the paper merchant, Takeo, and also through a number of customers who were enthusiastic about the design possibilities offered by Iggesund’s flagship product, Invercote.

“In addition, some of Asia’s strongest brands are based in Japan, so our analyses conclude that a strong presence in Japan is also a bridgehead to other parts of Asia,” Einarsson said.

Under the theme, ‘Don’t be a square’, the latest issue of Inspire, focuses in part on 3D design.

Free subscriptions to Inspire can be ordered at the Iggesund website, www.iggesund.com/subscribe.