British American Tobacco Korea said yesterday that it would reduce the price of its Vogue cigarettes to WON2,300 from WON2,500 per pack beginning March 14, according to a story in The Korea Times.
There are three products under the Vogue brand name – Vogue 1 mg, Vogue Bleue 1 mg and Vogue 0.3 mg.
“We believe the price reduction will provide more choice for consumers who are seeking high quality products at a more affordable price range,” said Guy Meldrum, CEO of BAT Korea in Seoul.
The story said that Vogue, which made its debut in Korea in 2004, was a super slim cigarette brand that had introduced charcoal filters to the local market.
