Price reduction in Vogue

British American Tobacco Korea said yesterday that it would reduce the price of its Vogue cigarettes to WON2,300 from WON2,500 per pack beginning March 14, according to a story in The Korea Times.

There are three products under the Vogue brand name – Vogue 1 mg, Vogue Bleue 1 mg and Vogue 0.3 mg.

“We believe the price reduction will provide more choice for consumers who are seeking high quality products at a more affordable price range,” said Guy Meldrum, CEO of BAT Korea in Seoul.

The story said that Vogue, which made its debut in Korea in 2004, was a super slim cigarette brand that had introduced charcoal filters to the local market.