Designers offered unique chance to see the wood and the trees – and much else

Iggesund Paperboard, manufacturer of Invercote, is inviting designers from around the world to participate in a unique learning experience.

“We tried this for the first time in 2012 and the appreciation and enthusiasm we got from the participating designers was overwhelming,” said Staffan Sjöberg, public relations manager at Iggesund Paperboard. “So we’ll do it again.”

From those who apply, 20 will be chosen to join the Iggesund Design Experience in Sweden in late August 2013.

‘Participants will visit the Swedish forests to discover more about how they function and are managed,’ the company said in a press note. ‘They will see how paperboard is made and understand why there is a difference between paperboard and Paperboard. And they will find out how they can use paperboard to raise their creativity to new heights while also making the right choices from a sustainability standpoint.

‘The Iggesund Design Experience will discuss sustainable design and material selection and will question experts in such fields as forest management, water pollution/purification, and food safety in packaging. Participants will return home with new insights into how to make their designs stand out from the crowd not only graphically but also from a sustainability point of view.’

Sjöberg said that his company usually received significantly more applications for its events than it could accommodate; so, in order to ensure a wide range of participants, it was therefore necessary to create a shortlist based on such factors as design speciality and geographic location.

‘Iggesund Paperboard will be the host for four days filled with experiences of nature, insights into product knowledge and lively discussions about sustainability together with fellow designers from around the world,’ the press note said. ‘The event itself will be completely free of charge but participants will need to pay their own travel expenses to and from Stockholm, Sweden.’

“The designers will invest their time – and in return we will give them some unforgettable days in the heart of Sweden,” added Sjöberg.

More information and a registration form for the Iggesund Design Experience are available at www.iggesund.com.