Electronic cigarette company sponsoring Electric Lounge at Texas music festival

The electronic cigarette company, blu eCigs, is sponsoring the Electric Lounge at the SXSW Music Festival in Austin, Texas, which is due to take place on March 14 -16, according to a PRNewswire press note.

The company said that it had revamped the venue inside and out, ‘bringing in diverse artists, leading sound providers and unsurpassed lighting for concertgoers’.

‘The Electric Lounge will also provide a unique experience for concert fans to enjoy device charging stations, lounge areas, a VIP bar and an interactive social media photo booth,’ the press note said.

‘Blu eCigs will be onsite providing adult smokers with the opportunity to sample blu disposable products in their choice of Classic Tobacco or Magnificent Menthol flavors.’