Packaging–no open-and-shut case

Payne is launching a Facebook campaign to find out what people think about packs that can be re-closed and re-sealed.

The company says that previous research has suggested that a third of consumers would pay more for the convenience of being able to re-seal certain types of packs and that it is keen to understand some of the driving forces behind purchasing decisions.

“As packaging professionals, we recognize the benefits of ‘reclosability’ in terms of portion control, product protection and reduced waste,” said Payne Managing Director Martin Dallas.  “However, consumers can sometimes surprise us with the reasons for the choices they make, and we want to get to the heart of what they consider to be good packaging and why.”

Feedback is being requested through Payne’s Packaging Resolved Facebook page, where the company seeks to engage with consumers to promote the many benefits of good packaging and identify areas where there is room for further improvement.

The company’s initial research into consumer attitudes to packaging has already identified that consumers tend to respond positively to packaging that is fit for purpose, with opening, closing, protecting and informing being some of the main elements of many successful and popular packs.

To take part in the debate, visit the Packaging Resolved Facebook page at www.facebook.com/PackagingResolved.