The Imperial Group’s flagship research and development facility in France has, for the first time, played host to a visit by French tobacconists.
The laboratories, at a site in Fleury-les-Aubrais, near Orléans, have recently undergone a €1.5 million modernization and extension program.
The 30 tobacconists were invited on a guided tour of the facility as part of a customer engagement exercise with Imperial’s retail partners in France.
Before the tour, the group met with Olivier Piton, R&D Centre director, who talked about the detailed analysis carried out on tobacco products.
“They seemed very interested in visiting our laboratories and impressed by the way we manage the quality and security of our products,” Piton said.
“It was good to be able to share with them our scientific expertise and product knowledge.”
