Ashes to Ashes

The boss of a U.K.-based e-cigarette company has been ordered to return a website domain name that previously had been used by an anti-tobacco charity, according to a BBC Online story.

Action on Smoking & Health (Ash) Wales forgot to renew the domain registration for ashwales.co.uk after it developed a new site in April 2011.

Vapouriz’s director, Brett Horth, meanwhile, said he bought the name in good faith to sell e-cigarettes as Alternative Solutions for Health Wales.

But the online dispute resolution body Nominet, which uses independent experts to resolve claims over domain names, called it an “abusive registration.”