E-cigarette company joins Coresta

U.S.-based White Cloud Electronic Cigarettes said yesterday that it had been accepted as a member of Coresta, the organization that promotes international cooperation in research into tobacco and related matters.

Based in Paris, France, Coresta, which was founded in 1956, now has 140 members in more than 50 countries.

“We have joined Coresta to participate in collaborative international work,” said Rob Burton, director of corporate and regulatory affairs at White Cloud.

“It is our aim at White Cloud to support science and evidence-based regulation in this sector whilst manufacturing products to the highest possible standards, using the best available technology and ingredients; either ourselves, or in collaboration with the most qualified partners.”

White Cloud, which was formed in 2008 and is located in Tarpon Springs, Florida, describes itself as a vertically integrated manufacturer and marketer of electronic cigarettes.