Imperial Tobacco’s office-based people in Taiwan have been learning more about the work of the field force sales team in an initiative to build business understanding and teamwork spirit.
As part of the One-Day Sales Programme, Imperial Tobacco employees from non-sales functions shadow a trade marketing executive, assisting them on their retailer visits.
“By learning about availability and visibility management, as well as the implementation of the local trade loyalty scheme, those taking part increase their awareness of products, trade customer needs and the market as a whole,” according to a note posted on Imperial’s website.
“Following the day-long visit, learning reports are submitted to gather feedback and suggestions from delegates.”
“We’re glad that non-sales staff have been making the effort to understand the field force’s daily sales operations, and they’ve provided insightful feedback for improvement,” said Eric Lim, head of sales and trade marketing in Taiwan.
Meanwhile, Doris Chang, head of human resources in Taiwan, said that the program had really helped to elevate mutual understanding between the field force and office-based staff. It was a great mechanism to drive people engagement in the workplace, she added.