Competing for rubbish in Morocco

More than 100 Imperial employees in Morocco recently volunteered to clean up a popular beach in their free time.

The event was part of an on-going commitment to environmental protection by Imperial’s subsidiary, Société Marocaine des Tabacs (SMT).

Sacks of litter were removed from Les Sablettes beach near to Imperial’s Aïn Harrouda factory by SMT in partnership with the Mohammed VI Foundation for Environmental Protection.

To add a competitive edge to the event, the volunteers were divided into six teams to see who could collect the largest amount of rubbish.

“We’ve been presented with two awards for our efforts in the past and once again volunteering to clean up the beaches has proved a huge success,” said Asmaa Faouzi, internal communications manager, Morocco.

“It was great to see so many people give up their weekend to participate. Their enthusiasm and determination reflected our values and underpinned the commitment of our company to protect and enhance the environment.”