Gamucci to open at London Heathrow world’s first airport vaping lounge

The e-cigarette manufacturer Gamucci plans to open what is believed will be the world’s first e-cigarette vaping zone at an airport: at Terminal 4, London, Heathrow.

The Gamucci Electronic Cigarette Zone, which is due to open on Nov. 25, will provide a designated indoor area where passengers may enjoy e-cigarettes.

In a press note, Gamucci pointed out that the initiative was being introduced at a time when the popularity of e-cigarettes was growing rapidly worldwide. “According to Euromonitor International, global sales are now worth £1.3 billion (US$2 billion), with the U.K. and the USA the world’s two largest markets,” the note said.

The Gamucci Zone, which will be about 30 square meters in size, will be located in the international departure lounge next to luxury-brand and duty-free stores.

It will open to people over the age of 18 from 5 a.m. until 10:30 p.m. every day and will sell only Gamucci e-cigarettes.

It will be the only indoor area in which passengers will be able to enjoy e-cigarettes.

Gamucci’s co-founders, Taz and Umer Sheikh, were quoted as saying that the Gamucci Zone would complement the company’s positioning as a global concern offering its brand in 55 countries.

“As a London-based company, we are delighted to be launching the world’s first electronic cigarette vaping zone at Heathrow Terminal 4,” the statement said. “Heathrow is the busiest airport in Europe, with millions of passengers passing through each year from all over the world.”