French e-cigarette firm growing upward and outward into new markets

The French e-cigarette company Nhoss expects to more than double its turnover next year to over €20 million.

In a press note issued yesterday, the company’s rise was described as “extraordinary.”

Started in 2010, the company, which produces its own e-liquid, had a turnover of €150,000 during 2011; a figure that will have risen to about €10 million by the end of this year.

It has sold more than 2 million products since its launch; its workforce has gone from four in 2010 to 35 this year; and its brand is now present in 7,000 points of sale in France.

Nhoss has expanded into Spain and expects its products to be on sale in Italy and Portugal before the end of this year.