Liggett to enter US e-cigarette market

Zoom E-Cigs, an indirect subsidiary of the Vector Group, is due to launch Zoom e-cigarettes nationwide in the U.S. from January, according to a Business Wire story.

Sales and distribution of Zoom’s first e-cigarette, a non-rechargeable product, will be managed by Liggett Vector Brands.

Zoom, a 100 mm, low-weight product with a soft-tip filter, will be available in tobacco and menthol flavors, in bold and smooth styles. It will sell initially in single and three-pack formats.

Developed in combination with XEO Int. Ltd., an e-cigarette design and engineering company based at Hannover, Germany, Zoom is said to feature an exclusive, 130 mAh battery that delivers at least 300 “TRU-PUFFS”: the equivalent of about two packs of conventional cigarettes. At the same time, Zoom products use a proprietary U.S.-made e-liquid.

“We have carefully developed our flavorful Zoom e-cigarette brand to appeal to adult smokers in the growing e-cig market, and we are confident that if the category continues to expand, we will succeed with this compelling product,” said Ron Bernstein, CEO of Liggett Vector Brands.

“We have drawn on our own industry experience and research, German precision engineering, quality U.S. e-liquids developed under the guidance of Liggett tobacco experts and Chinese manufacturing expertise to create Zoom, which we believe is the best disposable e-cigarette available today.”