New head of JTI Korea appointed

Japan Tobacco International has appointed Anastasios Sitsas as general manager of its Korean operation, according to a story in The Korea Herald.

Sitsas began his career as a consumer and trade marketing expert in 1990 at the British tobacco manufacturer Gallaher.

After Gallaher was acquired by JTI in 2007, he headed JTI’s regional operations in Central Asia, including those in Kazakhstan, Mongolia and Kyrgyzstan.

Prior to taking over at JTI Korea, he led the strategic marketing of Sobranie, Glamour, Benson & Hedges and Silk Cut from JTI’s headquarters in Geneva, Switzerland.

“I plan to effectively leverage the diverse experience that I have gained while working in various countries across the globe to offer high-quality products and services that satisfy the needs of Korean consumers,” Sitsas said.