White Cloud starting recycling program for its e-cigarettes and batteries

White Cloud Electronic Cigarettes has said that it is partnering with Big Green Box to offer a US recycling service for its products, including its batteries, according to a PRNewswire story.

Big Green Box is a federally-approved recycling company based in Anaheim, California.

The service will ensure that White Cloud meets the standards of electronic-waste disposal set by the US Department of Transportation and the United Nations.

It will provide customers with the opportunity to recycle their rechargeable electronic cigarette batteries and Fling disposable electronic cigarettes.

“Try to think about this for a moment: there are 20 to 50 million metric tons of electronic waste disposed off every year, worldwide,” said White Cloud’s managing director, Danielle Steingraber. “Right now, only 12.5 per cent of e-waste is currently recycled, but we can do our part to help change that.”

The PRNewswire story went on to say that while it might seem that a few electronic cigarette batteries in the trash could make any real environmental difference, as the number of electronic cigarette users continued to rise worldwide, it would quickly become critical that electronic cigarette users recycle.