New look for Peace and Hope in Japan

Japan Tobacco Inc. said today that it was redesigning its Peace Lights Box and Peace Super Lights Box products.

The company said the new design was aimed at imparting a heightened sense of luxury to two products, but that their flavor and aroma would be unchanged.

The redesigned products are due to be rolled out across Japan from the middle of next month.

At the same time, the company will roll out redesigned versions of all four products in its Hope brand of cigarettes.

In this case, the new design is being put in place so as to emphasize brand consistency, but, again, there will be no change in flavor and aroma.