American Grizzly supports conservation
American Snuff Company, which is part of Reynolds American and manufactures Grizzly moist snuff, has awarded donations totaling a quarter of a million dollars to two nonprofit outdoor conservation organizations.
Through the Grizzly Outdoor Corps promotion, the company is donating $130,000 and $120,000 to the Boone and Crockett Club and the FishAmerica Foundation, respectively.
Reynolds said in a note posted on its website that registered, age-verified adult Grizzly consumers had voted via the brand’s website, mygrizzly.com, on which organization should receive the larger donation.
“This is a way for Grizzly consumers to show support for organizations that value the outdoors,” said Sean Kinder, director of marketing for American Snuff.