Consumer choice delivered by new filter

Japan Tobacco Inc. today announced the pending launch of Mevius Control One, which will feature the ADJUSTABLE® filter that, reportedly, can be used to vary tar levels.

The new 1 mg tar product will go on sale in the prefectures of Fukuoka, Nagasaki, and Saga in mid-February.

The filter is such that consumers can rotate it from a maximum to a minimum setting, an action that increases the volume of air flowing into the filter and, therefore, lowers the level of flavour and aroma.