Vaping privately in public view

White Cloud Electronic Cigarettes has launched Invisi-Vapor cartridges, which are said to produce 95 percent less vapor than is produced by its ClearDraw cartridges.

“For times when customers do not want to draw unwanted attention to themselves, Invisi-Vapor is the solution,” the company said in a press note issued through PRNewswire.

“White Cloud’s ultra-low vapor formula allows customers to use their e-cigarette in places where being discreet is important, whilst still delivering the same amount of nicotine and flavor as using a standard ClearDraw cartridge.

“When customers use the Invisi-Vapor cartridge, the sensation upon inhaling is identical to that of normal vapor-producing ClearDraw cartridges; the vapor only becomes invisible upon exhaling …”

Invisi-Vapor cartridges are available in regular and menthol flavors.