Three new Seven Stars in the firmament

Japan Tobacco Inc. is due to launch three new versions of its Seven Stars brand, one of the most popular in Japan.

The company says that from mid-April Seven Stars Menthol 12 Box, Seven Stars Menthol 8 Box and Seven Stars Menthol 5 Box (the numbers indicate tar deliveries), will offer consumers the choice of cigarettes with a “deep aroma and rich taste,” achieved by using a blend that includes “ripened tobacco leaves.”

The ripened leaves are said to be characterized by their “deep roasted aroma, sharp flavor and rich smoke sensation,” adding depth to the product’s flavor and aroma as well as enhancing its menthol taste.