JT to make Pianissimo brand changes

Japan Tobacco Inc. said today that it was redesigning three of its Pianissimo products—Pianissimo Lucia Menthol, Pianissimo Pétil Menthol One and Pianissimo Fram Menthol One—though no changes were being made to their flavors and aromas.

The three cigarettes are said to share a smooth, unassertive menthol flavor and light, gentle aroma.

And it is their aroma that has inspired the new design, which is intended to increase the appeal of these products and Pianissimo brand loyalty.

“The new design is based on the current color scheme but will feature a soft pearl sheen and color gradations to represent the light, gentle aroma of the products,” JT said in a note posted on its website.

“The design imparts a look of consistency among the three products, adding a greater sense of presence to the lineup.”

The new design is due to be rolled out across Japan from early May.