Essentra Packaging offers prize to keep the ideas fresh at Interpack exhibition

Visitors to Interpack are being asked for ideas about how AquaSense™, the latest label innovation from Essentra Packaging, can revolutionize packs.

Every idea submitted by visitors to Essentra’s stand, C20, in hall 7 at Messe Düsseldorf May 8–14 will be in with a chance of winning an iPad Mini at the end of the show, the company said in a press note issued yesterday.

AquaSense™ has been designed to help maintain and control the moisture content within packs, ensuring the goods do not dry out and are kept fresh.

Moreover, in a press note issued towards the end of March, Essentra said that AquaSense™ had been designed to help maintain and control the moisture content of make-your-own tobacco packs.

According to the March press note, an absorbent AquaSense™ pad included in the packaging and available on opening was placed by the consumer under a running tap or in a glass of water. The pad soaked up only a specific amount of water that it then released over time to keep the contents of the packaging fresh, control humidity and reduce product waste due to drying out.

The pad could be supplied in a variety of formats and sizes and had been designed to meet the specific protection needs of make-your-own tobacco packs and tubs.

And it could be used to deliver high-impact promotional graphics and messages that appeared on the addition of the water.