Philip Morris International has filed a petition in the Sindh High Court, Pakistan, challenging a ban on tobacco product advertisements and promotions due to come into force at the end of this month, according to local news reports.
One report in the Business Recorder, while not mentioning PMI by name, said the petition had described the ban on tobacco product advertising and promotions, put in place by the Ministry of National Health, Services, Regulations and Co-ordination, as irrational, unduly harsh and extremely unreasonable.
Tobacco control groups are said to be rallying around the government.
The case is due to be heard at Karachi on May 28.