Japan Tobacco Inc. is to relaunch two Winston products in Japan in the Winston XS format, which, it says, offers a smoother, finer flavor with a subtly sweet aftertaste, while maintaining the distinctive and balanced taste characteristic of the brand.
XS products are said to incorporate, too, LSS (less smoke smell) technologies, which are present in a number of products sold in Japan, where the technology has long been referred to as D-Spec.
Winston Lights 6 Box and Winston Ultra One 100s Box will be relaunched as Winston XS 6 Box and Winston XS One 100s Box respectively.
They will be made available across Japan from the middle of July.
JT said that Winston was the world’s second biggest cigarette brand (Euromonitor 2013 data) and was available in more than 100 countries.