New packs make a stand for phone users

South Korea’s KT&G said yesterday it had launched four cigarette packs that can be used as smartphone stands, according to a story in the Korea Joong Ang Daily.

The “smart pack” packs are being used with four versions of the company’s Tonino Lamborghini brand.

KT&G said the new design was an idea suggested by customers on its website.

The smart packs comprised a good example of how KT&G listened to its customers and used their suggestions to improve its products, said Kwon Min-seok, head of the company’s branding team.