E-liquid business potential “staggering”

An e-liquid company in Ireland formed by ex-smokers has said it is creating 80 new jobs and that its head count could rise from 300 to 1,000 within a year, according to a story in the Irish Times.

The company, Healthier Smoker, says that 40 of the new jobs will be created in its 150 retail outlets and store concessions throughout the country, while another 40 will be in its 24,000 sq ft Waterford production facility, where €10 million is being invested in an expansion.

Healthier Smoker, which was formed two years ago, has gone from producing 1,000 bottles of e-liquid a week 18 months ago to producing 50,000 bottles per week.

It expects to be producing two million bottles per week by the autumn.

Spokesman, Stephen Ryan, said the company was “leading the way” in international best practice.

“Even the Chinese are buying from us in preference to their own manufacturers,” he said.

“The fact that we have a 95 per cent retention rate among people trialling the liquids speaks for itself and the response from customers certainly attests to it.”

The potential of the business was “staggering,” he added, with Ireland capable of becoming a “world-class center of excellence” for the production of e-liquids.