New Peace initiative in Japan

Japan Tobacco Inc. said today that it intended to launch in early September two new products under its Peace brand, which has been renowned for its rich aroma since it first appeared on the market as Peace (10) in 1946.

The new products are said to have been formulated using a ‘lavish blend of select Virginia tobacco leaves, offering an even richer aroma than the Peace brand is known for’.

‘In addition, flavored ingredients are carefully chosen to complement the unique aroma of the Virginia leaves.’ JT said in a press note posted on its website. ‘A ”new trimming process” offers an even richer aroma, with no roughness, by flash heating the fine cut tobacco.’

In its website note, JT said that Peace Aroma Royal 100’s Box (10 mg) and Peace Aroma Crown 100’s Box (6 mg) had been developed out of a desire to offer consumers a more luxurious and relaxing smoking experience.

They will retail in boxes of 20 cigarettes for ¥500 per box.