Essentra Filter Products has launched Dual Sensation, a filter that enables a capsule segment to be combined within a multisegment filter.
In a press note announcing the new filter, Essentra said that it provided cigarette manufacturers with the flexibility to design products that delivered to their consumers flavor on demand and the benefits of either carbon or a distinctive look.
“With the global appetite for customization of cigarettes currently on the rise, Dual Sensation enables cigarette manufacturers to widen their product portfolio and satisfy this ever growing market segment,” said Divisional Innovations Director Patrick Meredith.
Dual Sensation had been specifically designed by Essentra to provide consumers with unique taste, smell and visual differentiation possibilities, the press note said.
When Dual Sensation was combined with a carbon segment, it could be used effectively to deliver flavor and smell on demand, while offering the taste enhancement properties of carbon without compromising filtration properties or menthol yields. It also contributed to enhancing the overall smoking performance by preventing carbon from deactivating prior to reaching the end user. In addition, the carbon segment of the filter contributed to reducing vapor-phase and semi-volatile components in mainstream smoke.
Alternatively, Dual Sensation enabled cigarette manufacturers to achieve differentiation by combining a capsule with visually distinctive segments such as Essentra’s Combined Performance Superior filter. In addition, Dual Sensation could be personalized further by loading it with a variety of different capsule flavors and colors.
“Manufactured with Essentra’s state-of-the-art speciality capsule insertion machinery and featuring online inspection equipment, Dual Sensation helps to ensure capsule integrity and presence,” the press note said.
Further information about Dual Sensation is at www.essentrafilters.com/dualsensation.
