The Electronic Cigarettes International Group says that its subsidiary, VIP Electronic Cigarettes, has opened a new flagship retail store within Dublin International Airport’s Terminal 2.
According to a Business Wire press note, the Dublin airport store is the first dedicated e-cigarette store to be located in an airport in Ireland.
VIP says that it now has 32 retail stores and mobile retail kiosks “throughout Ireland, cementing the company’s position as the market leader for electronic cigarettes in Ireland.”
The opening of a store at Dublin Airport is said to be part of ECIG’s and VIP’s initiative to locate retail stores and retail merchandising units within high consumer traffic locations, including airport and train transit venues, and other key locations where smokers are looking to vape.