Flavor intensity and pack elements link new products from different brands

Flavor and aroma are the keys to two new products due to be launched by Japan Tobacco Inc next month.

The company said in a note posted on its website today that Cabin Gold Wild 8 Box and Caster Gold Silk 6 Box would bring out the best flavor and aroma characteristics of the Cabin and Caster brands through the use of special tobacco cutting methods and refined blends.

The new products are aimed both at Cabin and Caster smokers, and smokers new to these brands.

JT said that the Cabin brand was already renowned for its crisp roasted flavor and rich aroma, which was achieved by the ‘lavish inclusion’ of Burley tobacco in the blend and a heating process that roasted the flavor into the tobacco. Now, JT said, the production of Cabin Gold Wild 8 Box was employing a method in which the tobacco leaves were cut more coarsely than was usual and were processed at high temperature.

This, and the refinements to the blend, brought out the best of the Cabin flavor and aroma, offering consumers a roasted flavor they had never experienced before.

Meanwhile, the Caster brand was already known for its use of a subtly sweet aromatic flavoring that produced a smooth and sophisticated, mellow smoking experience. Now, the production of Caster Gold Silk 6 Box employed a method in which the tobacco leaves were cut more finely than was usual. This, and the refinements to the blend, brought out the best of the Caster flavor and aroma, providing consumers with a ‘prominent smooth taste’.

The two products, though from different brand families, are sharing pack design features.

JT said that the link between the two products, the way in which they each embodied a relentless pursuit of ideal qualities, was being symbolized by a common design motif inspired by a cross. And each brand name was being presented in a gold color to give the products a more luxurious, sophisticated look.

However, the main color of the Cabin pack is red, which is seen as expressing its rich, full-bodied, and roasted qualities, while white is used to reflect the smooth and mellow properties of Caster.