JT adds E-Lites to innovative-product portfolio

The JT Group has completed the acquisition of Zandera Ltd, which is known for the E-Lites brand of electronic cigarettes.

Japan Tobacco Inc, which announced on June 11 that it had concluded an agreement to buy Zandera, said today that the investment in Zandera provided the JT Group with an excellent entry-point into the fast-growing electronic cigarette category.

‘With E-Lites’ well-established brand and product portfolio, the Group is able to offer adult consumers another important extension to its growing range of emerging and innovative products,’ JT said in a note posted on its website.

‘In the international tobacco business, the Group remains committed to strengthening Japan Tobacco International’s … business foundations with an overall strategy to foster growth.’

JT said the acquisition was expected to have a minor effect on the Group’s consolidated performance and cash flows for the fiscal year 2014.