JT adds more Options to menthol cigarette offering

Japan Tobacco Inc. says that it will launch across Japan from the middle of February three new products within its Mevius Premium Menthol Option range of cigarettes that features the company’s new aroma-changing filter capsule.

The products are: Mevius Premium Menthol Option Yellow 8 (delivery 8 mg of tar and 0.7mg of nicotine), Mevius Premium Menthol Option Yellow 5 (5 mg and 0.5 mg) and ‘Mevius Premium Menthol Option Yellow One 100’s (1 mg and 0.1 mg).

JT said that internal research had shown that the menthol category within Japan’s domestic cigarette market had been growing, especially in respect of demand for products with capsules.

‘In May 2013, as an extension of the Mevius Premium Menthol series, which uses 100 percent natural menthol, JT released three Mevius Premium Menthol Option products, the new menthol series featuring the aroma-changing capsule,’ JT said in a note posted on its website. ‘These products have been very well received by consumers.’

Later, JT said that before crushing the capsules in the filters of the new products, smokers experienced ‘the same clear and refreshing menthol sensation that characterizes all products in the Mevius Premium Menthol series through the use of 100 percent natural menthol’.

‘With the three new products, after crushing the aroma-changing capsule, you can enjoy the clean sharp aroma gently spreading over the palate, a sensation different from [that of the] Mevius Premium Menthol Option series currently on sale.’