General Cigar’s Punch Rare Corojo will make its annual return to retail on Feb. 16. The seasonal collection will welcome a new frontmark and a limited-edition size available exclusively this year.
The 2015 release of Punch Rare Corojo marks the addition of El Diablo, a 6.5” x 66 cigar, as a permanent new item in the collection. El Diablo will be packaged in the brand’s traditional wooden cabinet-style box and will sell for $8.25 per cigar.
In addition, the brand will launch a limited-edition cigar called Rare Lapiz. The 6.75” x 56 tapered smoke will come in a sleek, 10-count box. Rare Lapiz will only be available to retailers through a special trade deal and will be sold until May 15, or whenever the allotment is depleted.
Punch Rare Corojo is made with a Sumatra wrapper cultivated in the mountains of Ecuador. Grown only in limited quantity, these rare, reddish leaves give Punch Rare Corojo its uniquely smooth taste. Bound with hearty Connecticut broadleaf, the cigar features a spicy blend of Nicaraguan, Honduran and Dominican tobaccos for a uniquely-flavored, complex smoking experience.
“Punch Rare Corojo started the trend of seasonal cigars, and each year, we’re pleased with the response to this annual collection,” says Ed McKenna, senior brand manager for General Cigar’s Punch brand. “Given the range of frontmarks and the addition of Rare Lapiz to this year’s lineup, we are confident that Punch Rare Corojo will sell out quickly.”