BAT rolls out Dunhill Pocket Pack for price-sensitive consumers

British American Tobacco Korea plans to launch Dunhill Pocket Pack, a limited edition, 14-cigarette pack that costs only krw3,000 ($2.75).

Although the pack is smaller — most packs have 20 cigarettes — the seemingly inexpensive price might be an appealing selling point  in South Korea, where many smokers have decided to quit or cut back due to the government-led price hikes that took effect at the beginning of the year.