Selling cigars off the back of Havana expectations

Despite recent announcements about the relaxation of trade relations between Cuba and the US, Havana cigars are not yet available in the US, legally; but that doesn’t mean these cigars aren’t providing an opportunity for retailers.

According to convenience store wholesaler LA Top Distributor, publicity surrounding the trade relaxation means that many convenience stores and tobacco retailers have been flooded with phone calls from customers asking if they have Cuban cigars for sale.

In a press note issued through PRNewswire, the company said that while convenience store owners were not able to obtain Cuban cigars for their customers, every phone call represented a great opportunity to sell to potential customers a high quality cigar alternative.

The note goes on to give three suggestions about how to sell a different-origin cigar to somebody who has called up about Cuban cigars.