Study indicates smokers guided by empathy

Health warnings are more effective when they suggest that cigarette consumption harms smokers and others, than when they suggest only that they harm smokers.

This is the conclusion of a pro-bono study that was initiated by the Neuromarketing Science & Business Association (NMSBA) and that was said to have used neuromarketing techniques.

The ‘Neuro Against Smoking (NAS) Project’ study was said by NMSBA in a press note issued through PRNewswire to have been held in 24 countries spanning six continents.

The study was said to have found that pictorial health warnings were more effective than were text messages only, no matter in which country they were applied.

And it found that warnings about harm done to the smoker and others were more effective than were warnings only about the harm done to smokers. Again, this finding held true no matter which country was being studied.

More details of the study are at: [http://www.nmsba.com/neuro-against-smoking]