China to crack down on tobacco advertising

China’s revised Advertisement Law, which has been approved by the Standing Committee of the National People’s Congress, bans tobacco product advertising in the mass media, in public places, and on public transportation, according to a Reuters story relayed by the TMA.

The law, which is due to take effect on September 1, prohibits advertisements that target minors and specifically bans tobacco advertising in schools and educational materials.

It bans also the use of tobacco brand logos and trademarks in support of other products and services.

The law targets also the way in which products other than tobacco are advertised.