RAI’s sustainability report available online

Reynolds American Inc.’s 2014 Sustainability Report, which ‘highlights the latest initiatives by RAI and its subsidiaries to ensure a sustainable commercial future while addressing stakeholder expectations’, is now available on the company’s website (www.ReynoldsAmerican.com).

“Sustainable business practices are good for our businesses and they are the right thing to do,” said RAI president and CEO Susan M. Cameron. “This report showcases the work our companies are doing to meet the changing expectations of adult tobacco consumers; promote the well-being of employees and the communities in which they live; and minimize the environmental impact of both operations and products,” she said.

According to a note posted on the RAI’s website, the focus is on three areas of activity: Youth Tobacco Prevention, Tobacco Harm Reduction and Commercial Integrity. ‘By effectively executing strategies behind these three pillars, RAI and its subsidiaries are leading change in the tobacco industry by driving innovation throughout their businesses, redefining enjoyment for adult tobacco consumers, reducing the harm caused by smoking and accelerating the decline in youth tobacco use,’ the note said.