Japan Tobacco International introduces new Camel

Japan Tobacco International (JTI) Korea has launched Camel Evolution Super Slims, the first low-tar super-slim brand within its Camel lineup.

Camel Evolution Super Slims—which became available for purchase June 4—are a locally customized blend for the Korean market. The product is packaged in a stylish urban design that targets smokers between the ages of 25 and 35, according to JTI Korea.

“Camel Evolution Super Slims provides smokers an opportunity to experience international quality super slims from a global brand at the attractive price of 4,000 won,” JTI Korea said in a press release.

Camel Evolution Super Slims are available in two types: Camel Evolution Super Slims 3 mg, which contains 3 mg of tar and 0.30 mg of nicotine, and Camel Evolution Super Slims 1 mg, which contain 1 mg of tar and 0.10 mg of nicotine.

April sales of the Camel brand increased dramatically, quintupling from the prior year, according to data from market researcher Nielsen.