Karelia launches oriental-blend RYO tobacco brand

Karelia Tobacco Company of Kalamata, Greece, has launched on its domestic market a new oriental-blend roll-your-own tobacco brand, according to a press note relayed by the TMA.

Oriental Mist is said to be based on ‘fine oriental tobacco recipes passed down from previous generations’ and preserved by the company’s master blenders.

It is said also to be ‘reminiscent of mystical, magical days gone by, with a smooth natural aroma and flavor’.

The product retails in a vintage-design pouch of 20 grams.

Oriental Mist will be supported at retail points with promotional activities, Karelia said.

The company has experienced growth in the RYO category since 2006 and it says that its RYO brand George Karelias and Sons is a market leader that is growing also in international markets.