Limited edition of Ettan launched by Swedish Match

Swedish Match is launching a special design edition of its Ettan brand of loose snus for the autumn season.

In a note posted on its website, Swedish Match said that 82,000 cans of Ettan Jakt would be produced and sold from the end of August at OKQ8 outlets throughout Sweden, in Swedish Match’s stores in Stockholm, Gothenburg and Strömstad, as well as at selected tobacconists mainly in Northern Sweden.

“It feels particularly appropriate to honor Ettan, which is one of Sweden’s oldest snus brands,” brand manager Mediha Budak Gustafsson was quoted as saying.

“Ettan has been around since 1822, is strongly associated with tradition and has a loyal customer base.

“For many years, the design has been virtually unchanged, but I think that consumers will appreciate the new concept. Particularly in Northern Sweden, where about every seventh snus user carries a can of Ettan in his/her pocket.”

Ettan loose, which is the single most widely sold snus product in Northern Sweden, is said to be characterized by its pure, strong tobacco flavor. The basic recipe is unchanged from when it was created: tobacco, salt and water.

Ettan will be manufactured according to Swedish Match’s GOTHIATEK® quality standard.