The Innovia Group said yesterday that it had secured a partnership with Rolling Optics, a high-tech firm based in Stockholm, Sweden.
In a press note, Innovia said that Rolling Optics’ expertise lay in the design and production of unique technologies and processes to produce 3D micro-optical designs and 3D effects for the protection of products and brands against counterfeiting.
‘This technology will be applied to Innovia Films’ Rayoface™ Biaxially Oriented Polypropylene (BOPP) films to offer the premium goods industries a proven secure technology that will provide brand security and protection,’ the note said.
Working closely together, the partnership would focus on maximizing global opportunities utilizing Rolling Optics’ expertise and Innovia’s worldwide production, sales and distribution channels.
“Micro-optics is considered to be among the most innovative and disruptive technologies within the security sector,” said Innovia Group CEO Mark Robertshaw. “Our collaboration with Rolling Optics gives us the opportunity to offer leading edge technologies that deliver the next generation of security into a range of growing and attractive market sectors.”
Meanwhile, Chester W. Anderson, the CEO of Rolling Optics, described Innovia as a world-class producer and distributor of high quality films and banknote substrate world-wide. “They will provide us with highly differentiated and unique film for our product and will provide global distribution of our micro-optical 3D films providing added value to their customers across the globe,” he said.
Innovia Films will present Rolling Optics products at Tobacco Reporter’s Tabexpo exhibition in London on October 20-23, and at Labelexpo Asia in Shanghai, China, on December 1-4.