JT product to offer ‘ultimate smoking experience’

Japan Tobacco Inc has said that it will launch in mid-December a cigarette that will provide the ‘ultimate smoking experience’.

In a note posted on its website, the company said that ‘fastidious attention’ had been paid to every detail of Mevius Prestige, which would be sold exclusively at the duty-free stores of five airports: Narita, Haneda, Chubu, Kansai, and Fukuoka.

Mevius Prestige, which uses more than 100 types of tobacco, is said to combine a ‘rich, unprecedented flavour with a light, smooth feel on the throat’.

It is a super-king-sized filter product that delivers 10 mg of tar and 1.0 mg of nicotine. The product’s AFT (Advanced Filter Technology) filter is said to contain microscopic longitudinal holes, making it possible to enjoy ‘a deep smoking experience’. ‘In addition, the ideal hardness of the filter and the refined embossment of its tip produce a comfortable feel in the mouth,’ the note said.

‘Moreover, the cigarette paper has a grid-like pattern that provides [a] sense of luxury, so that it can also be enjoyed visually.’

The new product is sold in 20-piece metallic cases with seals ‘so the Mevius flavor and aroma can be enjoyed from the moment it is opened’.

Multiple layers of a wood-grain pattern and a carbon-like design are combined on the package so as to give it a high-quality texture and a stylish look.

Mevius is offered in a special gift box containing 10 packs, for which the retail price is ¥ 12,800 ($106).